Effective Date: December 1, 2025
Groundwork Landscape & Construction, Inc. ("Groundwork," "we," "us," or "our") operates www.groundworkoutdoor.com (the "Site"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, contact us, or engage with our services, including SMS (text messaging) communications. By using the Site or providing your phone number, you consent to the practices described here.
We comply with applicable laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California's Online Privacy Protection Act (CalOPPA), the Telephone Consumer Protection Act (TCPA), and other relevant regulations. If you are a California resident, additional rights are outlined in the "Your California Privacy Rights" section below.
1. Information We Collect
We collect information to provide and improve our landscaping and construction services. Categories include:
Personal Information
Contact Details: Name, email address, phone number (including mobile for SMS), mailing address (e.g., from contact forms or inquiries about quotes/projects).
Payment Information: Billing details (e.g., credit card, bank info) processed via secure third-party gateways (we do not store full card numbers).
Project-Specific Data: Property details, preferences, or photos submitted for design consultations.
Communication Preferences: Consent for SMS notifications (e.g., for marketing or project management).
Non-Personal Information
Usage Data: IP address, browser type, device info, pages visited, time spent on Site (via cookies/analytics).
Demographics: General location (inferred from IP), inferred interests (e.g., via Google Analytics).
We do not collect sensitive personal information (e.g., health data) unless voluntarily provided for accessibility needs.
Sources: Directly from you (forms/emails/SMS opt-ins), automatically (cookies/logs), or from third parties (e.g., service providers like Google).
2. How We Use Your Information
We use collected data for:
Responding to inquiries, providing quotes, and fulfilling services (e.g., scheduling site visits via SMS reminders).
Communicating updates, newsletters, promotions, or service alerts via email or SMS, specifically for marketing purposes (e.g., promotional offers, newsletters) and project management communication (e.g., progress updates, appointment reminders, change order notifications) (with opt-out options; SMS limited to 1-2 messages/month for marketing unless consented otherwise; project management texts as needed during active projects).
Improving the Site and services (e.g., analytics for user experience).
Legal compliance, fraud prevention, and enforcing our contracts.
We retain data only as long as needed for these purposes or legal requirements (e.g., 7 years for contracts per IRS rules; SMS logs for 18 months per TCPA).
3. How We Share Your Information
We do not sell your personal information (as defined under CCPA/CPRA). Sharing occurs only:
Service Providers: Vendors for hosting (e.g., AWS), payments (e.g., Stripe), email/SMS (e.g., Twilio for texts, Mailchimp for email)—bound by confidentiality and TCPA compliance.
Business Transfers: In mergers/acquisitions, with notice to you.
Legal Requirements: To comply with laws, subpoenas, or protect rights/safety.
With Consent: For affiliates or partners, if you agree.
In the past 12 months, we have disclosed personal information to categories of recipients like service providers for the purposes above. No sales have occurred.
4. Cookies and Tracking Technologies
Our Site uses cookies for functionality, analytics, and ads:
Essential Cookies: For Site navigation (e.g., session management).
Analytics Cookies: Google Analytics to track visits (anonymized).
Marketing Cookies: For retargeting (opt-out via cookie banner).
You can manage preferences via browser settings or our cookie consent tool. For Do Not Track (DNT) signals, we honor them where feasible. See our Cookie Policy [link if separate] for details.
5. Data Security
We implement reasonable safeguards (e.g., encryption, access controls, firewalls) to protect data, including SMS transmissions via secure providers. However, no system is fully secure—transmissions over the internet or cellular networks carry risks. Report suspected breaches to us immediately.
6. Your Rights and Choices
Access/Update/Delete: Request details on data we hold, corrections, or deletion (subject to legal exceptions, e.g., contract fulfillment).
Opt-Out: Unsubscribe from emails (via link in messages) or marketing. For SMS: Reply "STOP" to any text to opt out of all SMS (marketing and project management); we will cease texts within 10 days (TCPA). For marketing-only opt-out, reply "STOP MARKETING". You can opt back in by replying "START" or via the Site. Project management texts (e.g., urgent updates during active projects) may continue if essential to service delivery, but you can request alternatives (e.g., email).
Do Not Sell/Share: We do not sell/share, but if we did, you'd have opt-out rights.
To exercise rights, contact us below. We respond within 45 days (extendable). No discrimination for exercising rights (e.g., no price hikes).
7. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident:
Notice at Collection: The categories above cover data collected in the past 12 months, including phone numbers for SMS marketing and project management.
Rights:
Know/Access: Request categories/sources of data, purposes, and recipients (up to twice/year).
Delete: Request deletion, with exceptions (e.g., free speech, security).
Correct: Request corrections for inaccuracies.
Limit Sensitive Data: We limit use of sensitive info (e.g., precise geolocation) to necessary purposes; SMS does not involve sensitive data collection.
Opt-Out of Sale/Sharing: Not applicable, but we honor signals like Global Privacy Control (GPC).
Authorized Agents: Submit proof of authorization.
Non-Discrimination: Exercising rights won't affect service access.
Submit verifiable requests via [email: privacy@groundworkoutdoor.com] or mail: 1161 Cherry St, Ste D, San Carlos, CA 94070. Verify identity (e.g., via email confirmation). For SMS-specific requests, include your phone number.
Shine the Light: California residents can request disclosure of personal info shared with third parties for marketing (none in past year).
8. Children's Privacy
Our Site is not for children under 16. We do not knowingly collect data from minors without parental consent. If we learn of such, we delete it promptly (COPPA compliant). No SMS sent to minors.
9. International Users
Data is processed in the U.S. EU/UK visitors: We adhere to GDPR adequacy via standard clauses. Contact us for details. SMS is U.S.-only; international users opt-in explicitly.
Privacy Policy
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the stated categories in this privacy policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. End users can opt out of receiving further messages by replying STOP or ask for more information by replying HELP. Message frequency varies. Message and data rates may apply.
SMS Terms and Conditions
Upon messaging opt-in, the end user agrees to receive messages from Groundwork Outdoor Living regarding appointment reminders and schedule updates. End users can opt-out by replying STOP or request more information by replying HELP. Message frequency varies. Message and data rates may apply. If you need assistance or have questions about our SMS service, reply with "HELP" to any SMS message you receive, or contact our customer support team at info@groundworkoutdoor.com.
12. Changes to This Policy
We may update this Policy. Changes post on the Site with effective date. Continued use constitutes acceptance. For material changes, we'll notify via email, SMS (if consented for project management or marketing), or prominent notice.
13. Contact Us
Questions? Email privacy@groundworkoutdoor.com or call (650) 395-7405. For CCPA requests, use the form at [link if available]. For SMS issues, text "HELP" to any Groundwork number or email us.
This Policy is governed by California law.
Effective Date: December 1, 2025
Groundwork Landscape & Construction, Inc. ("Groundwork," "we," "us," or "our") operates www.groundworkoutdoor.com (the "Site"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, contact us, or engage with our services, including SMS (text messaging) communications. By using the Site or providing your phone number, you consent to the practices described here.
We comply with applicable laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California's Online Privacy Protection Act (CalOPPA), the Telephone Consumer Protection Act (TCPA), and other relevant regulations. If you are a California resident, additional rights are outlined in the "Your California Privacy Rights" section below.
1. Information We Collect
We collect information to provide and improve our landscaping and construction services. Categories include:
Personal Information
Contact Details: Name, email address, phone number (including mobile for SMS), mailing address (e.g., from contact forms or inquiries about quotes/projects).
Payment Information: Billing details (e.g., credit card, bank info) processed via secure third-party gateways (we do not store full card numbers).
Project-Specific Data: Property details, preferences, or photos submitted for design consultations.
Communication Preferences: Consent for SMS notifications (e.g., for marketing or project management).
Non-Personal Information
Usage Data: IP address, browser type, device info, pages visited, time spent on Site (via cookies/analytics).
Demographics: General location (inferred from IP), inferred interests (e.g., via Google Analytics).
We do not collect sensitive personal information (e.g., health data) unless voluntarily provided for accessibility needs.
Sources: Directly from you (forms/emails/SMS opt-ins), automatically (cookies/logs), or from third parties (e.g., service providers like Google).
2. How We Use Your Information
We use collected data for:
Responding to inquiries, providing quotes, and fulfilling services (e.g., scheduling site visits via SMS reminders).
Communicating updates, newsletters, promotions, or service alerts via email or SMS, specifically for marketing purposes (e.g., promotional offers, newsletters) and project management communication (e.g., progress updates, appointment reminders, change order notifications) (with opt-out options; SMS limited to 1-2 messages/month for marketing unless consented otherwise; project management texts as needed during active projects).
Improving the Site and services (e.g., analytics for user experience).
Legal compliance, fraud prevention, and enforcing our contracts.
We retain data only as long as needed for these purposes or legal requirements (e.g., 7 years for contracts per IRS rules; SMS logs for 18 months per TCPA).
3. How We Share Your Information
We do not sell your personal information (as defined under CCPA/CPRA). Sharing occurs only:
Service Providers: Vendors for hosting (e.g., AWS), payments (e.g., Stripe), email/SMS (e.g., Twilio for texts, Mailchimp for email)—bound by confidentiality and TCPA compliance.
Business Transfers: In mergers/acquisitions, with notice to you.
Legal Requirements: To comply with laws, subpoenas, or protect rights/safety.
With Consent: For affiliates or partners, if you agree.
In the past 12 months, we have disclosed personal information to categories of recipients like service providers for the purposes above. No sales have occurred.
4. Cookies and Tracking Technologies
Our Site uses cookies for functionality, analytics, and ads:
Essential Cookies: For Site navigation (e.g., session management).
Analytics Cookies: Google Analytics to track visits (anonymized).
Marketing Cookies: For retargeting (opt-out via cookie banner).
You can manage preferences via browser settings or our cookie consent tool. For Do Not Track (DNT) signals, we honor them where feasible. See our Cookie Policy [link if separate] for details.
5. Data Security
We implement reasonable safeguards (e.g., encryption, access controls, firewalls) to protect data, including SMS transmissions via secure providers. However, no system is fully secure—transmissions over the internet or cellular networks carry risks. Report suspected breaches to us immediately.
6. Your Rights and Choices
Access/Update/Delete: Request details on data we hold, corrections, or deletion (subject to legal exceptions, e.g., contract fulfillment).
Opt-Out: Unsubscribe from emails (via link in messages) or marketing. For SMS: Reply "STOP" to any text to opt out of all SMS (marketing and project management); we will cease texts within 10 days (TCPA). For marketing-only opt-out, reply "STOP MARKETING". You can opt back in by replying "START" or via the Site. Project management texts (e.g., urgent updates during active projects) may continue if essential to service delivery, but you can request alternatives (e.g., email).
Do Not Sell/Share: We do not sell/share, but if we did, you'd have opt-out rights.
To exercise rights, contact us below. We respond within 45 days (extendable). No discrimination for exercising rights (e.g., no price hikes).
7. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident:
Notice at Collection: The categories above cover data collected in the past 12 months, including phone numbers for SMS marketing and project management.
Rights:
Know/Access: Request categories/sources of data, purposes, and recipients (up to twice/year).
Delete: Request deletion, with exceptions (e.g., free speech, security).
Correct: Request corrections for inaccuracies.
Limit Sensitive Data: We limit use of sensitive info (e.g., precise geolocation) to necessary purposes; SMS does not involve sensitive data collection.
Opt-Out of Sale/Sharing: Not applicable, but we honor signals like Global Privacy Control (GPC).
Authorized Agents: Submit proof of authorization.
Non-Discrimination: Exercising rights won't affect service access.
Submit verifiable requests via [email: privacy@groundworkoutdoor.com] or mail: 1161 Cherry St, Ste D, San Carlos, CA 94070. Verify identity (e.g., via email confirmation). For SMS-specific requests, include your phone number.
Shine the Light: California residents can request disclosure of personal info shared with third parties for marketing (none in past year).
8. Children's Privacy
Our Site is not for children under 16. We do not knowingly collect data from minors without parental consent. If we learn of such, we delete it promptly (COPPA compliant). No SMS sent to minors.
9. International Users
Data is processed in the U.S. EU/UK visitors: We adhere to GDPR adequacy via standard clauses. Contact us for details. SMS is U.S.-only; international users opt-in explicitly.
Privacy Policy
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the stated categories in this privacy policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. End users can opt out of receiving further messages by replying STOP or ask for more information by replying HELP. Message frequency varies. Message and data rates may apply.
SMS Terms and Conditions
Upon messaging opt-in, the end user agrees to receive messages from Groundwork Outdoor Living regarding appointment reminders and schedule updates. End users can opt-out by replying STOP or request more information by replying HELP. Message frequency varies. Message and data rates may apply. If you need assistance or have questions about our SMS service, reply with "HELP" to any SMS message you receive, or contact our customer support team at info@groundworkoutdoor.com.
12. Changes to This Policy
We may update this Policy. Changes post on the Site with effective date. Continued use constitutes acceptance. For material changes, we'll notify via email, SMS (if consented for project management or marketing), or prominent notice.
13. Contact Us
Questions? Email privacy@groundworkoutdoor.com or call (650) 395-7405. For CCPA requests, use the form at [link if available]. For SMS issues, text "HELP" to any Groundwork number or email us.
This Policy is governed by California law.